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Having a digital presence is essential for businesses in the 21st century. They use various technological tools and resources to create, design, and produce products.
Computers have evolved into professional design tools since the 60s and 70s.
Advancements in technologies such as artificial intelligence, the Internet of Things, and virtual reality offer more options for businesses to visualize and test products.
Many brands across sectors implement PLM systems for global product development to handle complex processes and engineering challenges.
What is product lifecycle management
PLM manages a product’s lifecycle, from creation to disposal, by integrating data, processes, people, and business systems.
PLM software facilitates collaboration, improving product quality, shortening time to market, and identifying sales opportunities.
However, complacency with evolving technology is risky, as falling behind could lead to losing customers to competitors.
To address this issue, emerging tools like digital twins improve digital product representation.
Digital Twins
Digital twins are becoming increasingly popular in the fashion industry as virtual representations of physical products or processes that can save time and money by simulating, predicting, and optimizing systems.
Now is the perfect time for businesses to research how they could benefit from digital twins, especially since big-name brands like Valentino, Max Mara, Diesel, Versace, and Ferragamo are already using them.
These virtual representations contain a wealth of information, including textures, fabrics, sizes, colors, prices, advertising and fashion show images, technical photos, sample numbers, and relationship links, which could support the customer shopping experience in real time.
To learn more about how to take advantage of these new technological innovations, contact Bombyx PLM today.