It’s never been more competitive for fashion retail brands than it is right now and it can be really challenging to make a name for yourself in the industry. The trends move at lightning speed, with tastes, ideas and styles changing month by month, season by season. It’s almost blink and you’ll miss it!
Brands make use of product lifecycle data analysis to help them work out price points, marketing and advertising strategies, packaging, growth and expansion… and a whole lot more.
When some of the big name fashion houses out there start finding themselves the targets of successful cyber attacks, you know it’s probably time to review your own security systems.
For brands in the retail sector, the level of involvement across all areas of production is often quite high and it can be difficult for companies to pinpoint exactly what the origins of their different product parts actually are.
The impact that the global fashion industry has on the planet is certainly no secret, responsible for ten per cent of the world’s carbon emissions, as well as a huge amount of waste that goes to landfill each year.
Employees may not even know themselves that they’re approaching the point of burnout, but it’s highly possible that they could be suffering in this regard, so communication is absolutely key right now… and well into the future.
We all have our part to play in reducing our own environmental footprint and there’s a lot that businesses can do to boost their green credentials and start operating in a more sustainable way.